The two new designs being added to the Kamaʻāina Collection this April showcase plants that came to the Hawaii by the early Polynesian voyagers.

Once life slowed down in December, I reached out to Charlie to see if his office wall's were still open. Now the Hilo Tax and Accounting Service office in downtown Hilo has photographs of local flora and fauna bringing in some color to the once bare walls. In a way, you could say my artwork is being fostered.

HW Designs at the 2026 Waimea Cherry Blossom Festival!

What a year! Here are my 2025 Stats

You just never know who you will meet. One person. One conversation. That's all it takes to change the day, month, or year.

Step into the beauty of the Hawaiian islands with 25 hand-drawn coloring pages inspired by the traditional Hawaiian quilt. Each design blends the symmetry and balance of a mandala with the lush plants, flowers, and cultural symbols of Hawai‘i’s rich heritage.

I have decided to stop producing some products once inventory is gone (e.g., cards, bibs, matted prints) and have limited editions of other products (e.g., bandanas and some designs on tea towels). I will always be a person that craves novelty and openly embraces change. I can't stop the ideas from flowing and do want to incorporate ideas that I hear from my customers.

Two new designs will be added to the Kamaʻāina this November. ʻŌhelo A Me Nēnē Vaccinium Calycinum and Hawaiian Goose The ʻōhelo ‘ai is...

With HW Designs entering its 3rd holiday season, I have been contemplating shifts for some time that need to occur. As the Kamaʻāina Collection grows to 26 designs this November, the increasing number of products across all designs has become challenging to manage, both due to limited storage space and the demands of overseeing such a large inventory. So with that in mind, 4 designs (Hoe Wa'a, 'Uluhe, Hau Kea, and Pāpale Niu) will be moving to the "vault" to make room for new

The Keiki Collection just got a little sweeter with three brand-new designs made for wiggling, giggling, and everyday adventures. These pieces are all about fun, color, and celebrating little moments.

Paniolo culture reflects adaptation, skill-sharing, and the blending of global influence with local knowledge. Hawaiian cowboys developed traditions rooted in respect for land and place. This design honors Hawaiʻi’s cowboy country. Bandanas featuring the new Paniolo pattern drop at the Merrie Monarch Hawaiʻi Arts & Crafts Fair at Nani Mauʻi Gardens and online April 24.

With Merrie Monarch just around the corner, here is a preview of the 3 new designs coming April 24th!

Each year I create a stat card—part annual report, part creative reflection—to track the play-by-play of my work. It helps me see how far I’ve come. Starting something new brings adrenaline, ideas, and pressure in equal measure. After reviewing my 2024 stats, I realized it was time to slow down. The challenge now isn’t motivation—it’s learning how to pace the ideas that keep pouring in.

www.Spoonflower.com is a website where you can print fabric and wallpaper on demand. They always have design challenges for artists, so I decided to enter my first one: the Wallpaper Backsplashes Design Challenge.

Sneak Peek of new notebook design with cover digitally quilted from 20 designs of the Kamaʻāina Collection.

HW Designs was born to explore nature in art and art in nature—capturing the beauty of the natural world and culture through creativity and education. While digital illustration is my primary medium, my work extends into photography, graphic design, and trash art. Events like the Hilo Pop-Up Art Show allow me to push beyond my usual practice, explore new creative layers, and support meaningful community causes.

I wanted you all to be the first to meet the late three designs coming out November 1st! First we have Pāpale Niu - Coconut Frond Hat...

Exploring the inspiration behind the Kamaʻāina Collection

I wanted you all to be the first to meet the latest two designs coming out in just a few short weeks!

I’m Heather Westbrook, a Hawaiʻi-based photographer and designer exploring nature in art and art in nature. Rooted in both Michigan and Hawaiʻi, my work blends photography, pattern design, and storytelling to highlight the beauty of place and culture. Inspired by turtles, I create at a slow-and-burst rhythm—observing closely, then moving with intention.